The National Football League named Caesars, DraftKings and FanDuel as its first betting partners on Thursday night.
Specific terms of the agreements were not announced, but the negotiations reportedly involve five-year deals that will pay the league just shy of $1 billion. The NFL has opt-out clauses it can invoke toward the end of the deals if desired.
The NFL could sign additional operator partnerships at a lower tier going forward, according to reports.
Caesars, DraftKings and FanDuel will have permission to use the NFL logo and team marks on their platforms.